This event was held on Wednesday 27th January 2010, 7:00pm
Why is it that people have such a strong emotional bond with their childhood toys, many years after they have ceased to have any utilitarian function?
This talks presents the notion of designing to augment a toy's ability to capture and provide memories with its owner for an entire lifetime, and describes a framework for prototyping, implementing and testing this concept.

The Scottish Usability Professionals Association (SUPA) is a chapter of the Usability Professionals Association.
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