Ethnography in the 21st Century
with Louise Ferguson
30thNov '05
About the event
Ethnography is on a roll, with increasing numbers of articles in mainstream media extolling its merits from the corporate perspective, while companies such as Intel have in recent years been busy hiring anthropologists to inform the design process.
In this brillant talk Louise Ferguson look at several questions - what exactly is ethnography? Isn't the idea of 'tribes' terribly old fashioned? What can ethnography offer the design community? And how do we do it? She explored the contribution that ethnographic approaches can make to the design and evaluation of 'systems' in their widest sense, and will discuss how to go about 'doing' ethnography, including the pitfalls to avoid.
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