Usability Events with the Scottish Usability Professionals Association

jump to main content

Web analytics and usability

with Vicky Brock and Andrew Hood

30thNov '05

About the event

Vicky Brock, Scotland Co-ordinator for the Web Analytics Association and a director of Highland Business Research, and Andrew Hood, General Manager of Lynchpin Analytics - a leading supplier of online marketing analysis and consultancy, gave fascinating presentations to an appreciative crowd. They provided practical insight into understanding customer behaviour from web analytics, covering:

What is current web analytics thinking and how can web analytics be applied as part of a usability management programme
Getting results from analytics by aligning your business goals and measuring your online performance
Tips to help you isolate and test what's working and what's not with your campaigns and site design
Web analytics lessons learned by online businesses worldwide

Downloads

SUPA Events RSS Feed

forthcoming events

Usability and Contemporary User Experience in Digital Libraries

20th Apr 2010 at 6:30pm

Sign up for this event

previous events

2010: Mementoys - usability in product design

2009: Mobile Usability / iPhone App; Election Ballot Usability; Online Qualitative Research - new ways to find out what consumers really think; Prototyping - the landscape and review of Axure RP Pro; Improving Website Usability Using Google Website Optimiser; Web Accessibility update - new guidelines and standards for web accessibility; Designing for Dyslexia

2008: Building the Usability Profession; Exchange of Ideas: Agile/XP and User Experience; Comparative Usability Evaluations: Usability testing vs Expert evaluation; Authoring Tool Accessibility Guidelines; Scottish Usability Showcase; Sub-groups, Deviants and Navigational Alignment: Advanced topics in card sorting; The Perpetual Super-Novice; Label placement in forms (and other time-consuming forms controversies); Implementing usability changes on an already successful site

2007: Games Usability; Scottish Usability Showcase for World Usability Day; Interactive TV usability: Is the Electronic Programme Guide (EPG) dead?; Choosing the right technique - the right answers to the right questions; An Award Winning Usability Programme; Usability in the travel industry; Writing for the Web; Designing and Evaluating Mobile Applications for New Social Experiences; University Showcase - Usability research projects from Scottish Universities; Usability and SEO - pulling in the same direction?; Scottish Usability Showcase 2006

2006: Usability standards, the Usability Maturity Model and what they are good for; Everything you've always wanted to know about card sorting; Content Management Systems and Usability; Web Accessibility Primer on WCAG 2.0 and Including Users with Disabilities; Making search a good user experience; Presentation on usability testing software

2005: Web analytics and usability; Usability in government websites; Usability and accessibility with tomorrow's web technologies; Scottish Usability Showcase on World Usability Day; Information Visualisation; Conducting International and Cross Cultural User Research; Web accessibility; Ethnography in the 21st Century; Child centred design and computer games; Delivering a Usable Experience with Rich Internet Applications; The Power of Hindsight; Eyetracking presentation; Thinking Big - Creating usable enterprise portals; Interactive TV usability and accessibility; Insights into Information Architecture for the web

2004: Web accessibility - presentation and demonstration; Handheld Usability; Usability and Public Technology - The complexity behind the simplicity