Writing for the Web
with Alan Black
26thJun '07
About the event
The cliche phrase 'Content is King' still holds true, perhaps more than ever as more designers choose simple, conventional designs emphasising their written content. Whether your site is for informing or selling to your users, web copywriting is critical and can determine whether your users will understand your online proposition and feel persuaded to follow it to the next step. It certainly will affect how your The speaker, Alan Black of Blackad, showed the group what works - and what doesn't - in a session packed with examples and practical advice. He covered:
- Working towards simplicity and clarity
- Structuring the copy on-page
- Tone of voice and usability
- Copy that really works
He emphasised that usable text need not be boring and personality-free, and through several examples he showed best practice and also how not to do it.
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